I help teams move from ambiguity to shipped impact, faster.
I partner with product leaders and organizations to design meaningful, viable products by combining human-centered design, systems thinking, and AI-accelerated workflows. My approach reduces risk, compresses timelines, and aligns teams around what actually matters.
Outcomes
Reduce time-to-decision and time-to-market
Align stakeholders around evidence, not opinions
De-risk innovation before heavy investment
Build products people actually adopt
SENSE & FRAME THE RIGHT PROBLEMS
I lead discovery efforts that combine qualitative depth with systems-level analysis. By blending stakeholder interviews, field research, behavioral data, and AI-assisted synthesis, I help teams quickly surface the real problems worth solving. The output isn’t just research, it’s clarity: decision-ready insights translated into personas, journey maps, and opportunity frameworks that align teams and guide strategy.
EXPLORE, ALIGN & DECIDE FASTER
I facilitate collaborative working sessions that help teams explore possibilities, align on priorities, and make confident decisions. Using a mix of human-centered methods and AI-supported ideation, I enable teams to move from divergent thinking to actionable direction, quickly. Outcomes include clearly defined product visions, validated problem statements, prioritized roadmaps, and aligned teams ready to execute. This approach helped move from idea to roadmap in one week on several occasions.
DESIGN, TEST & DE-RISK SOLUTIONS
I pair hands-on design leadership with rapid prototyping and continuous validation to reduce risk before teams invest heavily in build. I lead usability testing early and often, using both traditional methods and AI-assisted testing analysis to surface issues, refine experiences, and build confidence. The result is fewer surprises downstream, stronger adoption, and products that hold up in real-world conditions.
I believe great products emerge when human insight, strategic clarity, and modern tools work together. AI doesn’t replace good design, it amplifies it. My role is to help teams focus on the right problems, move faster with confidence, and build things that genuinely matter.