I’m Ashley Pfeiffelmann, a UX Specialist with 13+ years of experience leading design and product at agencies like Deloitte Digital, Randstad Digital, Nerdery, and Spire Digital. With a background in Psychology and a passion for Service Design, I focus on creating thoughtful, end-to-end experiences across mobile, web, and service ecosystems.
I contract through XDco, a design collective I co-founded to support mission-driven organizations tackling social, emotional, and environmental challenges. My work spans industries from QSRs and healthcare to fintech, retail, insurance, and entertainment, across technologies like GenAI, Mixed Reality, Native Mobile, Responsive Web, eComm, and VUI.
I’m also the co-founder of Fareway Golf, a startup simplifying how golfers book and play, and Grow Birch, an iOS app helping families manage wellness and care.
I bring a strategic, user-centered mindset to every project — from workshops to prototypes to iterating on what is live. Let’s connect if you’re looking for a UX collaborator or product partner.