Product & Service Design Leader | 15 Years
Enterprise + startup leadership delivering award-winning, scalable products through UX strategy, systems thinking, and cross-functional delivery
Skills & Expertise
Product Design & UX Leadership: emphasis on User Research, Behavioral Metrics, Innovation, Process Improvement, DesignOps & Service Design
Product Strategy & Systems Thinking: translating user insights to strategic product direction and outcomes
Agile, Lean UX & Organizational Transformation: leading iterative design practices within empowered, cross-functional teams
People Leadership, Team Enablement & Executive Stakeholder Leadership: coaching, influencing, and delivering alignment across stakeholders
GenAI, Native Mobile, Responsive Web, Mixed Reality & Omnichannel Experiences: broad platform fluency with adaptive and future-focused thinking
Notable Clients
Enterprise & Healthcare: McKesson, M Health Fairview, AIG, TrakCel, Ash Wellness
Consumer & Retail: Chipotle, Taco Bell, McDonald’s, Wand Digital, Liverpool
Entertainment, Technology & Media: Verizon, The Void, Fareway Golf
Waste Management: Republic Services
GovTech: City of Seattle, Commonwealth of Kentucky
Awards & Certificates
Webby Award – People’s Voice Winner, Best User Interface (Chipotle Mobile App)
Professional Scrum Product Owner (PSPO I)
Certification in Advertising (A2B)
Selected Experience
Randstad Digital: Engagement Lead & UX Director, Product & Innovation (Enterprise Transformation)
Nerdery: Director of Experience Design
Deloitte Digital: Associate Creative Director / Lead UX (Product & Experience Design)
XDco, Fareway Golf, Grow Birch, and Grey Lake: Co-Founder & UX Director
I’m Ashley Pfeiffelmann, a UX Specialist and Innovation Leader with 15 years of experience leading product design, innovation and strategy for brands like Deloitte Digital, Randstad Digital, Nerdery, and Spire Digital. With a background in Psychology and a passion for Service Design, I focus on creating thoughtful, end-to-end experiences that connect people, products, and services across digital and physical touchpoints.
Through XDco, the design collective I co-founded, I collaborate with mission-driven organizations tackling social, emotional, and environmental challenges. My work spans industries including QSRs, healthcare, fintech, retail, insurance, and entertainment, and integrates emerging technologies such as Generative AI, Mixed Reality, Native Mobile, Responsive Web, eCommerce, and Voice UI.
I’m also the Co-founder of Fareway Golf, a startup simplifying how golfers book and play, and Grow Birch, an iOS app helping families manage wellness and care.
I bring a strategic, research-driven, and human-centered mindset to every engagement, from uncovering insights and mapping opportunities to prototyping, validating, and evolving live experiences.
My biggest value is creating intuitive experiences that turn user satisfaction into measurable business growth.
If you’re looking for a UX collaborator or product innovation partner who blends strategy, creativity, and empathy to make meaningful ideas real, let’s connect.