I’m Ashley Pfeiffelmann — a UX Specialist with a background in Psychology, a passion for Service Design, and 13 years of experience leading design and product at agencies like Deloitte Digital, Randstad Digital, Nerdery, and Spire Digital.
I currently contract through XDco, a design collective my wife and I founded to work with mission-driven organizations focused on social, emotional, or environmental impact.
I’ve worked across industries including QSRs, healthcare, retail, fintech, entertainment, telecom, waste management, and both health and auto insurance. My experience spans platforms and technologies such as:
Generative AI (GenAI)
Mixed Reality
Native Mobile (iOS & Android)
Responsive Web & eCommerce
VUI (Voice User Interfaces)
I’m also the co-founder of Fareway Golf, a startup simplifying how golfers book and play, and co-creator of Grow Birch, an iOS wellness app built to help families stay organized and in control of their health.
I thrive on solving complex problems, running workshops, and designing intuitive, end-to-end experiences across mobile, web, and service ecosystems. Whether building a prototype or launching a product, I bring a user-centered mindset, strategic thinking, and a collaborative spirit.
Let’s connect if you’re looking for a UX partner, mentor, or collaborator.